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Milano Fashion Week – Digital edition – The Fashiornalist
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Milano Fashion Week – Digital edition

Milano Fashion Week – Digital edition

La moda sperimenta. La moda inventa. La moda crea e si mette alla prova. La conferma è arrivata da questa ultima edizione di settembre 2020 della Milano Fashion Week. La kermesse ha coperto in contemporanea tutte le time-zones, grazie a quattro partner internazionali: Kommersant Publishing house per la Russia; Tencent Video, per la Cina continentale (escluse Hong Kong, Macao e Taiwan); The Asahi Shimbun, per il Giappone e The New York Times per gli Stati Uniti attraverso maxischermi posizionati in punti strategici delle città come a Times Square a New York. Così, gli eventi sono stati trasmessi con un segnale streaming attraverso milanofashionweek.cameramoda.it e amplificati in tutto il mondo. Per questa edizione della Fashion Week è stata inoltre rafforzata la piattaforma milanofashionweek.cameramoda.it, il progetto digitale di CNMI che ha raggiunto sui social network 105.592.409 utenti, quantificando un Earned Media Value (Web e Social Media) di €6.244.315, pari al 58% del EMV totale delle Digital Fashion Week. Sono inoltre state generate direttamente 300.000 visualizzazioni e raggiunti complessivamente 15.100.000 play.

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Fashion experiments. Fashion invents. Fashion creates and tests itself. The confirmation came from this last September 2020 edition of the Milan Fashion Week. The event covered all the time-zones simultaneously, thanks to four international partners: Kommersant Publishing house for Russia; Tencent Video, for mainland China (excluding Hong Kong, Macao and Taiwan); The Asahi Shimbun, for Japan and The New York Times for the United States, through large screens positioned in strategic points of the city such as Times Square in New York. Thus, the events were broadcast with a streaming signal through milanofashionweek.cameramoda.it and amplified all over the world. For this edition of the Fashion Week, the milanofashionweek.cameramoda.it platform has also been strengthened, the CNMI digital project that achieved success after the first edition of Milan Digital Fashion Week, last July, which reached 105,592,409 on social networks. users, quantifying an Earned Media Value (Web and Social Media) of € 6,244,315 which represents 58% of the total EMV of Digital Fashion Weeks, directly generating 300,000 views and reaching a total of 15,100,000 plays.